FASTFORWARD AMSTERDAM 2019

SPEAKER PROFILE

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CONNECT



Julia Killer

Director, Artist & Label Services
SoundCloud

Julia is a Director of Artist & Label Services at SoundCloud, the world’s leading audio platform. She is based in London. With more than 12 years experience of working in the music industry, Julia is responsible for European label, artist and manager relations and building the European content team. Additionally, Julia is charged with educating external stakeholders about the platform, obtaining official label content and consulting on best practice along the way. Julia also works directly with artists – both signed and unsigned – as well as management companies to ensure they are utilising SoundCloud in the best possible way. Prior to SoundCloud, Julia worked at 7digital and Kobalt Music Group.



SESSION


  • We need to talk about playlists
We need to talk about playlists
PANEL

14.00 – 14.45

Thursday, 14 Feb

Playlists are the modern consumption mechanism, somewhere between mix tapes and radio. Yet playlist placements are increasingly competitive, and some playlists are lengthening to meet demand, potentially diminishing their power. Do they drive meaningful artist discovery? Or do they dilute attention across many lesser known artists? Do consumers even remember the names of artists or songs? We need to talk about playlists.


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