FASTFORWARD AMSTERDAM 2019

SPEAKER PROFILE

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Ilse van Boven

Product Manager
Armada Music

With over five years of music industry experience that started with roles as General Assistant and – in no time – Label Manager at Be Yourself Music in 2013, Ilse van Boven has mastered all aspects of music promotion and marketing, from DJ promo and PR to social media to putting physical compilation albums such as Defqon1 and Qlimax on the map.

Having joined Armada Music in 2015, she is one of the leading Product Managers on the team and responsible for globally renowned acts such as Afrojack, Loud Luxury (known for their worldwide hit single ‘Body’) and W&W, after previous runs with artists such as ARTY, Cedric Gervais, Dirtcaps, Morgan Page, NERVO, Showtek, Sultan + Shepard and Sunnery James & Ryan Marciano.



SESSION


  • Building Global Success, Long After Release
Building Global Success, Long After Release
FastFifteen

15.25

Friday, 15 Feb

The track Body is performing strongly now, but it wasn’t an overnight success. How do you balance global fans adoption rates and release strategy?


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