Emily Scoggins

Marketing Consultant

Emily Scoggins is a Marketing Consultant, working at the intersection of music and tech. Emily recently left her role as Head of Marketing at the world’s most successful venue – The O2 in London, where she was responsible for selling millions of tickets for shows from Metallica to The Muppets. Over the first 15 years of her career, Emily created marketing campaigns for some of the biggest brands in the world, including McDonald’s, the BBC and The Times.
Emily firmly believes that the fan should be at the heart of the music business and that their future needs should be anticipated by ticketing companies, venues and promoters.

Emily mentors young artists in the UK and Canada, particularly advising on how to grow their digital profile. She has spoken at events across the globe to share knowledge and is a particular supporter of young women in the music industry.


  • Lessons From The ‘Rental Economy’
  • Are Niches The Future of Music Festivals?
Lessons From The ‘Rental Economy’

13:15 – 14:00

Thursday, 14 Feb

The biggest hotel company in the world doesn’t own hotels. The biggest taxi firm doesn’t own any taxies. Meanwhile music consumers are increasingly renting music, and their attention is borrowed, not captured. What can we learn from those making money without owning things?

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Are Niches The Future of Music Festivals?

13:00 – 13:45

Friday, 15 Feb

The live music industry across Europe has grown cosistently for years. In order to stand out, many events now offer twists on a theme, such as Vintage Festvial or Boardmasters. Or events target audiences with shared interests and passions. Are headliners the only thing driving the mainstream, mass market events? In a world of increased competition, is music alone enough?

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